This sounds like an innovative approach from the Council. Has anyone got any ideas?
"Charities, businesses, voluntary groups and residents in Reading who can come up with innovative ways to get people to consider more sustainable ways of travelling around town are being encouraged to bid for funding from Reading Borough Council.
Whether it's a local community group with an idea to help friends and neighbours walk or cycle more around their local neighbourhood, or a local businesses which has developed a proposal to encourage their workforce to choose greener ways of getting to work, the Council's Reading Sustainable Travel Challenge Fund could help get the project off the ground.
The Reading Sustainable Travel Challenge Fund is the latest initiative being funded by Reading Borough Council's successful £20 million Local Sustainable Transport Fund bid.
The aim is to finance innovative projects which will lead people in Greater Reading to consider alternative ways to travel around the town and increase their use of sustainable travel options which are both affordable and meet the needs of individuals, without detriment to the environment or future generations.
Any voluntary, community, charity, commercial organisation, group or club that proposes a project that successfully meets the fund's aim may apply. Grants will be between £500 and £50,000 for the 2013 application period. The total funding pot for 2013 is £150,000.
Interested parties are being asked to fill in and return a Large Grant Application Form if they are seeking more than £2,000. For groups or organisations seeking between £500 and £2,000 they need to fill in and return a Small Grant Application Form. Projects receiving grant funding must start by 31st March 2013.
Forms are available to download from http://www.reading-travelinfo.co.uk/challenge-fund.aspx. Alternatively, groups or organisations can email email@example.com, phone 0118 937 2653 or write to Reading Borough Council, Transport Strategy, Level 9, Civic Centre, Reading, RG1 7AE.
All application forms must be submitted by 5pm on Thursday, 28th February."